Is Wallet still a thing !

Smartphone and smartwatch adoption are at an all-time high in Canada and the United States. While the initial role mobile phones played was to make phone calls, for most, taking and receiving phone calls has become one of the lesser used functions of smartphones. From texting, social media, calendar, alarms and alerts, gaming, videos, photos, and surfing the web—we rely heavily on our smartphones. Yet paying with your mobile is a slowly growing trend that is likely to shift drastically in the next 2 -3 years due to  Mobile Point Of Sale. (mPOS)

CONSUMERS HAVE A FEW RESERVATIONS

Many consumer’s express reservations regarding mobile payment processing, but for those of us who remember, there were similar reservations when online shopping was born. Now online shopping is for many a regular occurrence. 

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Most consumers have adopted some form of mobile payment processing, such as purchasing music, apps, or making in-app purchases. In order to make such purchases, a credit or debit card is kept on file—or some purchases, bill as a subscription service to your cell phone bill—such as HBO Now. Slowly but surely, we are getting more comfortable with mobile payment processing.

MOBILE PAYMENT PROCESSING

On the in-person retail side, apps and gadgets allow retailers to process payments by swiping a debit or credit card and processing through their smartphone or notebook. 

On the consumer side some apps allow you to “reload” your account and pay with only your mobile phone while in-store. The most successful of this type of app so far are the Starbucks app.

While out and about, you can even send money to friends. For example, if you join a large group for dinner, one friend can pay the bill—and the rest of you can send them your portion of the bill via ChasePay or even PayPal.

MOBILE WALLET

While the payment processing options above are certainly part of the equation, it is the mobile wallet that could allow you to leave your cash, debit, and credit cards at home. With apps like Android Pay, Google Pay, and PayPal, you can store your payment information securely—and scan to pay for your purchases. While you still may need photo ID, the need to carry a traditional wallet may soon be a personal preference—but not a requirement.

Furthermore, SAY HELLO TO  TO CLOUD WALLET: Cloud Wallet is a newborn baby, it is a new phenomenon ...users and as well as digital marketers haven't touched its surface yet.

The largest area of opportunity mobile payment processors and mobile wallets have, is to provide users with the confidence and peace of mind that if their phone is lost or stolen—that sufficient security measures are in place, and that they have fraud protection with their mobile wallets equivalent to that of a debit or credit card.  

Very soon losing a mobile phone/gadget will not be a matter as long as you have your Cloud Wallet information you can restore your lost.

For more info. Please visit: http://www.edenphost.ca/

Will Artificial Intelligence Replace Google?

As a Toronto SEO company, our job is to keep a close eye on all factors that may negatively or positively affect your online and mobile success. This includes taking a look at emerging technology that may at some point in the near future change the way your customers search for your products or services. After all, in order to ride a wave, you must see it coming first!

MOBILE SEARCH WILL CONTINUE TO EVOLVE

The average person now performs more mobile searches a day than they do on desktop computers. This is fact. Did you know that 89% of online user’s time spent on media is actually through mobile apps? Even if a desktop computer is used for daily work, when it comes to surfing the web, mobile devices are the computer of choice. 

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ARTIFICIAL INTELLIGENCE

While our current focus is ensuring that our Toronto search engine optimization improves both your online and mobile search results, we have our eye on artificial intelligence. As mobile search continues to increase, the use of voice recognition or voice UI (user interface) tools to search the web has become a daily norm for many. From Siri, to Alexa, Jibo, and Facebook M—UIs are becoming virtual assistants of the near future. 

In an effort to take things to the next level, the original Siri developers have created a new UI that they see evolving into more than a virtual assistant or voice recognition tool: an artificial intelligence (AI) used to change the way we search the web. Viv is its name, and it has a bit more work before its full capabilities are ready for the public. If Viv goes in the direction they suspect, AI stands to eliminate the need for traditional search engines—and maybe even some of your mobile apps.

HOW UIS CHANGE TORONTO SEARCH ENGINE OPTIMIZATION

The way we speak differs from the way we search for information when typing. For example, you might type “SEO Canada” into Google—but if using a UI, you may say, “What are the best SEO  in Toronto, Canada?” What this means is the way we optimize your website and online content has changed. 

Only time will tell how UIs and AI will affect SEO, but rest assured that the Eden P Host team is keeping a close eye.

Responsive Website Develop—Mobile Myths Busted

All websites should be mobile responsive, but there are a few myths and misconceptions that keep some website owners sticking with their non-responsive web design. Below we bust these myths and help you understand the importance of mobile website design.

MY TARGET AUDIENCE IS NOT MILLENNIAL, SO I DON’T NEED TO GO MOBILE

While the Millennial age group certainly spends more time on their mobile devices, mobile web browsing has surpassed online web browsing in almost every age group. On top of that, mobile search results are now as easy to track as desktop results, meaning that your website has both a mobile page rank and a desktop page rank.

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IF IT’S NOT BROKEN DON’T FIX IT

While this motto may apply in many areas of life and business, it does not apply when speaking in terms of Toronto responsive website development. Even if your current page rank is high, it is unlikely that it will stay that way. Those searching for you online lack the patience to attempt to navigate a website that does not automatically format to their smaller mobile screens. Eventually, your page rank will take a nosedive if you do not upgrade to responsive.

RESPONSIVE DESIGN AND SEO

Last but certainly not least, if you have not upgraded to responsive—then you are also behind the curve in terms of SEO. Responsive website development has become the industry norm, meaning that if you still have a standard website, that you are overdue for an SEO update. This includes optimizing the overall website design, updating keywords, adding relevant images and media, and refreshing all website content.

Our goal at Eden P Host is to ensure that Toronto business owners understand the online landscape, including the importance of mobile responsive web design. As a responsive website development company, we can update your current website, and provide your ongoing online and mobile marketing.