Which Search Engines Should You Optimize Your Website For?

In order for your business website to be a success it must be mobile responsive, and optimized to generate organic traffic—but you might be wondering which search engine you should be targeting. Below are a few tips for deciding which search engine to optimize your website for.

Does Google Still Reign Supreme?

Google currently maintains 70% of the search engine market. That being said, trending keywords are pretty much the same from one search engine to the next. Not only that, but Google’s keyword tools are advanced—and make it easy to identify which keywords are trending. However, you can invest in paid keyword tools that will provide you with keywords by search engine—or you can hire an SEO expert to do this for you.

What Is Your Service Area?

In Canada, Google, Bing, Yahoo!, and AOL are the top search engines, but if your client base is global—then you must consider which search engines reign supreme in each country you sell your products and services to. Not only that, but each region or country you serve is likely to have varying keywords that you should use to market your content, and optimize your website.

What Methods Are You Using To Market Your Business?

Next up on the list, you must also determine what methods of link building and marketing you will use to drive traffic to your primary website. For example, your approach will be different if you plan on marketing primarily with content or PPC, than if social media marketing is your primary means of marketing.

All-in-all, SEO is a complex skillset that requires the expertise of a seasoned pro. Here at Eden P Host, we are committed to providing you with everything you need to ensure your business website is a success. From social media marketing, SEO, responsive website development, ecommerce—and more!

Source: http://www.edenphost.ca/basic-internet-marketing/151-which-search-engines-should-you-optimize-your-website-for.html

Responsive Website Develop—Mobile Myths Busted

All websites should be mobile responsive, but there are a few myths and misconceptions that keep some website owners sticking with their non-responsive web design. Below we bust these myths and help you understand the importance of mobile website design.

MY TARGET AUDIENCE IS NOT MILLENNIAL, SO I DON’T NEED TO GO MOBILE

While the Millennial age group certainly spends more time on their mobile devices, mobile web browsing has surpassed online web browsing in almost every age group. On top of that, mobile search results are now as easy to track as desktop results, meaning that your website has both a mobile page rank and a desktop page rank.

responsive development Toronto

IF IT’S NOT BROKEN DON’T FIX IT

While this motto may apply in many areas of life and business, it does not apply when speaking in terms of Toronto responsive website development. Even if your current page rank is high, it is unlikely that it will stay that way. Those searching for you online lack the patience to attempt to navigate a website that does not automatically format to their smaller mobile screens. Eventually, your page rank will take a nosedive if you do not upgrade to responsive.

RESPONSIVE DESIGN AND SEO

Last but certainly not least, if you have not upgraded to responsive—then you are also behind the curve in terms of SEO. Responsive website development has become the industry norm, meaning that if you still have a standard website, that you are overdue for an SEO update. This includes optimizing the overall website design, updating keywords, adding relevant images and media, and refreshing all website content.

Our goal at Eden P Host is to ensure that Toronto business owners understand the online landscape, including the importance of mobile responsive web design. As a responsive website development company, we can update your current website, and provide your ongoing online and mobile marketing.